Behavioral intelligence is transforming how insurers assess risk, enhance profitability, and promote fairness in underwriting. In a recent interview with AAIS Partner Pinpoint Predictive, Inc., we explored how carriers can leverage these insights at key stages of the insurance value chain—from risk selection to renewal strategies. Scott Ham, CEO of Pinpoint Predictive, Inc., explained that by incorporating unconventional technologies and behavioral insights, insurers are gaining a more complete picture of their customers, leading to smarter decisions and more equitable outcomes.