For the second part of our blog series featuring Tapoly, the digital provider of flexible insurance products and insurance technology solutions, CEO Janthana Kaenprakhamroy gives insight into how insurance companies can utilize automated technology to achieve efficiency. Kaenprakhamroy delves into how this technology can be utilized, where to apply these solutions within a company, obstacles insurers may face, and how SaaS solutions can help.

How Technology Can Be Utilized to Create the Efficiencies Insurance Companies Need

Imagine you're an insurance company operating in the 1980s. You have an army of underwriters manually reviewing policy applications, calculating risk, and determining premiums. Claims are processed by hand, with adjusters sifting through piles of paperwork to investigate and settle disputes. It's a slow and labor-intensive process, but it's the only way to do things.

Now, fast forward to today. Technology has transformed the insurance industry, making it faster, more efficient, and more customer-centric than ever before. Automated underwriting software uses data analytics and machine learning to review policy applications in minutes, rather than hours or days. Claims processing is streamlined with the help of digital platforms that can instantly access and analyze customer data. Chatbots and AI-powered virtual assistants are on hand to provide customers with instant support and assistance.

These are just a few examples of how technology has revolutionized the insurance industry. By utilizing the power of digital tools and data analytics, insurance companies can create the efficiencies they need to thrive in today's fast-paced business environment. But it's not just about speed and efficiency. Technology can also help insurance companies to deliver better customer experiences by providing personalized products and services that meet the unique needs of each customer. For example, data analytics can be used to gain insights into customer behavior and preferences, allowing insurance companies to create tailored products and services that are more likely to meet their needs. With the help of AI-powered chatbots and virtual assistants, customers can get quick and accurate answers to their questions without having to wait on hold or navigate complex phone menus.

Where These Solutions Can Be Applied Within Companies

These solutions can be applied in various areas within insurance companies. The key is to identify the areas where technology can have the greatest impact and implement solutions that are tailored to the specific needs of the company and its customers. For example, in the underwriting process, AI and machine learning algorithms can be used to analyze vast amounts of data from various sources, including social media and IoT devices, to assess risk and make accurate predictions. This can lead to more efficient underwriting processes, quicker turnaround times, and ultimately, more accurate pricing. In claims management, technology solutions such as blockchain can be used to create a transparent and secure platform for claims processing. This can help prevent fraud, reduce processing times, and improve customer satisfaction. In customer service, chatbots and AI-powered virtual assistants can be used to provide personalized assistance and support to customers 24/7. This can help improve customer satisfaction while also reducing the workload of customer service representatives. In marketing and sales, data analytics and machine learning algorithms can be used to identify potential customers and create targeted marketing campaigns. This can lead to more effective marketing efforts and increased sales.

Obstacles Insurers Might Have When Implementing These Technologies

One of the main challenges is legacy systems, which can be difficult and costly to update or integrate with newer systems. Many insurers have been using the same core systems for years, and making changes to these systems can be complex and time-consuming. Another obstacle is data quality and accessibility. Insurers must ensure that their data is accurate and easily accessible, which can be a challenge when data is scattered across multiple systems or stored in different formats. Data security and privacy concerns must also be addressed, as sensitive customer data is often involved. A lack of internal expertise and resistance to change from employees can also hinder the implementation of new technologies. Some employees may be resistant to changes in their workflows or may not have the necessary skills to work with new systems. Insurers may need to invest in training programs to help employees adapt to new technologies. Regulatory compliance can be a significant obstacle for insurers. Regulations vary by region and can change frequently, making it challenging to stay up-to-date and compliant. Insurers must ensure that any new technologies they implement comply with regulatory requirements and are properly tested and validated before being deployed.

How SaaS Solutions Can Help Insurers Achieve Greater Automation

Many insurers are achieving greater automation by taking advantage of some of the latest SaaS providers on the market, such as Tapoly. Quick and easy to get off the ground, there are numerous potential benefits of partnering with a SaaS provider that truly understands how to automate insurance products and processes for time and cost savings. One benefit is API integration. API allows insurers to integrate their systems with the SaaS on-demand insurance platform seamlessly. The API enables insurers to access products and services while maintaining their existing systems. Another is white-label solutions, which enable insurers to rebrand SaaS platforms as their own. This solution helps insurers to maintain their brand identity while leveraging the provider’s innovative technology. Working with a partner that provides customizable products allows insurers to offer bespoke solutions to their customers. This enables insurers to cater to the unique needs of their customers, resulting in increased customer satisfaction. Platforms that offer data analytics give insurers unique insights into customer behavior and preferences. Access to data analytics helps insurers to make informed decisions about product development and pricing. Chatbot technology makes 24/7 customer support possible for insurers. The chatbot responds to customer queries, requests, and complaints promptly, resulting in increased customer satisfaction.

To view part one of our Tapoly blog series, click here.